Production
$1,250.00
25.0% of the entered total.
Free app marketing library
Budget allocation
App-Ad Creative Testing Budget Planner
Allocate your own app-ad testing budget across production, media, and active cells while keeping backlog visible.
Your budget rules
Choose the split yourself
The planner allocates your inputs. It does not recommend spend.
Your entered allocation
$3,250.00 for active media
65.0% remains after your production and reserve shares.
Reserve
$500.00
10.0% intentionally unassigned.
Media per active cell
$541.67
Even split across the active cell count.
Cells meeting your floor
6 of 6
8 additional cells remain in the backlog.
Your active cells fit the evidence floor you entered
Required media for all active cells: $3,000.00. This is a comparison with your rule, not a recommendation.
The planner does not recommend spend, predict results, set bids, or launch campaigns.
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How to use it
Keep production, media, and backlog separate.
Set the production and reserve shares first. The remaining percentage becomes the active media allocation, so the full budget always stays visible.
The evidence floor is your team's rule. Comparing it with an even cell split can reveal an overfilled plan, but it cannot tell you what a platform needs.
Questions
What to know before you use it.
Does this recommend how much I should spend?
No. It divides the total, percentages, cell count, and evidence floor you enter. Those choices remain yours.
What is an active test cell?
It is one creative and audience setup you plan to fund now. Backlog cells remain visible but receive no budget in this worksheet.
Why keep a reserve?
A reserve is optional money you intentionally leave unassigned. The calculator does not decide when or whether to use it.
Ready to make the ads?
Keep planning free. Use ClipStitchr when it is time to produce.
ClipStitchr is paid software for organizing reusable footage and turning it into finished short-form ads.