Free app marketing library

Asset inventory

App Creative Asset Inventory Template

Count ready, needs-work, missing, and rights-unknown creative assets, then see the most important gaps to capture next.

Six source types

Replace the starting example with your real counts

Rights unknown stays separate because an asset can look finished without being cleared for the next use.

Hooks and opening lines
UGC clips
Product demos
Avatar or presenter clips
Calls to action
Finished ads

Current coverage

35.7% marked ready

Coverage is ready divided by every counted status. It is not a quality or rights approval.

Ready

5

Usable in the next production round.

Needs work

2

Exists but still needs attention.

Missing

7

Known source material not captured yet.

Rights unknown

0

Not ready until usage details are confirmed.

Prioritized captures and fixes

  1. 1. UGC clips

    Capture clean UGC takes with extra handles before and after the line.

  2. 2. Hooks and opening lines

    Write and record three clearly different opening takes.

  3. 3. Finished ads

    Build a control after the source gaps above are covered.

  4. 4. Product demos

    Record a readable payoff demo without notifications or private data.

  5. 5. Avatar or presenter clips

    Capture one direct-to-camera setup and two reusable reaction takes.

This worksheet does not store files, verify rights, or create ads. Download your current inventory before leaving if you want to keep it.

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How to use it

Count source material by production readiness, not just existence.

A folder full of clips can still leave the next test blocked. Separate assets that are ready now from files that need work, known missing captures, and files with unclear usage details.

Use the ranked actions to close source gaps before creating more finished ads. The worksheet is a session snapshot, so download it when the counts reflect your real inventory.

Questions

What to know before you use it.

What counts as ready?

Use ready only when the asset is usable in the next production round. Put uncertain quality under needs work and uncertain usage details under rights unknown.

How is coverage calculated?

Ready coverage is ready assets divided by every counted asset. Needs-work, missing, and rights-unknown items stay visible instead of being treated as production-ready.

Does this save my creative library?

No. The inventory stays in this browser session. Download the CSV or Markdown version if you want to keep it.

Ready to make the ads?

Keep planning free. Use ClipStitchr when it is time to produce.

ClipStitchr is paid software for organizing reusable footage and turning it into finished short-form ads.

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