Is the blank template included on this page?

Yes. The first two sections are a blank brief you can fill in, copy, and download as Markdown. The final section is a complete fictional example you can use as a reference.

Do I need to enter my email to get the template?

No. Everything is available immediately. The optional mailing-list form sends only the name and email you enter; it does not email or store your brief.

Does this template handle creator usage rights?

No. The usage section helps you ask clear questions, but it does not create a contract, confirm ownership, or verify that you have permission to use footage.

What remains inside paid ClipStitchr?

The template prepares a clean production request. A paid ClipStitchr workspace is where you organize source clips and turn approved UGC and app demos into finished variants.

App UGC Ad Brief Template

1. Blank brief — strategy and guardrails

Fill these fields with confirmed product context. Each note is included when you copy or download the brief.

Project and contact detailsName the app, campaign, owner, creator, due date, and one person who can answer filming questions.Project details

Audience and honest payoffDescribe one specific person, the moment they feel the problem, and the plain-language outcome this ad should make clear.Audience, problem, and outcome

Approved claims and proof source · Must checkList only statements your product and marketing teams can support with current evidence.Approved statements

Claim guardrails · Must checkWrite down promises, comparisons, health or money outcomes, and superlatives the creator must avoid.Do-not-say list

Tone and opening optionsChoose the desired tone and give two natural opening directions. Ask for separate takes so each opening can be tested.Tone and opening directions

2. Blank brief — capture and delivery

Define the source files and handoff before recording. This keeps clean clips available for more than one edit.

Individual deliverablesRequest the exact number of opening takes, talking sections, reactions, b-roll clips, demo recordings, and CTA takes as separate files.Deliverable list

Reusable capture rulesAsk for clean starts and endings, a quiet beat around each line, no baked-in captions or music, and the original files.Reusable-take directions

Product-demo handoff · Must checkDescribe the exact app screen, action, and payoff the demo must show. Name any private information that must be replaced with safe sample data.Demo handoff

File naming and organizationGive one filename pattern and folder layout so the creator can deliver openings, UGC, b-roll, demos, and CTAs without guesswork.Naming and folders

Usage-information questions · Must checkAsk who appears in the footage, what channels and regions are being discussed, the proposed usage period, whether raw footage and paid usage are included, and where approval is documented.Usage information to confirm separately

Review and reshoot expectationsDefine what counts as a missed instruction, how quickly the team will review, who approves a reshoot, and the new delivery date if one is needed.Review and reshoot process

3. Complete fictional example

This fictional example shows the intended detail. Its product facts are illustrative and must not be reused as claims for a real app.

Example project contextFictional app: TempoList. Campaign: voice-note planning launch. Audience: busy freelance designers who remember tasks between meetings. Goal: show one voice note becoming a reviewable task list.

Example claims and guardrails · Must checkApproved: “TempoList turns this recorded voice note into a draft task list I can review.” Product source: current voice-note import and review flow. Avoid: “perfect,” “instant every time,” “never miss a deadline,” or time-saved claims.

Example opening directionsWarm, lightly frustrated, then relieved. Opening A: show sticky notes and say, “This is where my between-meeting tasks used to disappear.” Opening B: hold the phone and say, “I needed somewhere to put a task before I forgot it.”

Example deliverablesDeliver three opening takes, two desk reactions, five silent vertical b-roll clips, one clean 12–18 second product demo, and two separate CTA takes. Record each as its own file with clean handles.

Example demo handoff · Must checkDemo: open the safe sample project, record “Send the invoice and book Tuesday review,” stop recording, wait for the draft, tap Review, then show the two draft tasks. Do not show notifications, client names, or a personal account.

Example files and namingFolders: 01_openings, 02_reactions, 03_broll, 04_demo, 05_cta. Filename example: tempolist_maya_opening_01_v1.mov. Deliver original portrait files without captions, filters, logos, or music.

Example usage-information request · Must checkConfirm in the separate agreement who appears, whether raw footage and paid social usage are included, proposed channels, regions and usage period, and who retains the approval record. This brief does not confirm those rights.

Example review and reshoot processTeam reviews within two business days. A reshoot request names the missed instruction, affected filename, and replacement shot. Creator confirms feasibility and a revised date before recording again.

App UGC Ad Brief Template

1. Blank brief — strategy and guardrails

2. Blank brief — capture and delivery

3. Complete fictional example

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