Field manual / Updated 2026-06-22
Clip Scores
See which clips are worth using before you build ads around footage that was never going to work or needed a quick trim first.
What clip scores do
Clip scores help you decide what to use before you waste time building ads around the wrong footage. A score is a quick read on whether a clip has a strong opener, clear camera presence, good pacing, and a useful fit for short-form ads.
The score is a guide, not a rule. Use it to find the clips that deserve your attention first.
Where scores appear
When a clip has been analyzed, its score can appear on the clip card and inside the clip details view. You can use it while organizing uploads or while choosing clips for Stitchr. Finished Stitches have their own Stitch Score after you score them from the Stitch menu.
- Open the Library.
- Upload Hook/UGC or product demo clips.
- Wait for ClipStitchr to finish describing the clip.
- Look for the simple score badge on the clip card.
- Open the clip details to see the reason, best use, strengths, and quick fixes.
- Use Score clip or Rescore clip from the clip menu when you want a fresh read.
What the score looks at
The score focuses on the things that usually decide whether a clip is easy to use in a short video.
- Hook: does the clip give someone a reason to keep watching?
- On camera: does the person, product, or action feel easy to watch?
- Pace: does the clip move quickly enough?
- Clarity: is it obvious what is happening?
- Platform fit: does it feel right for short-form feeds?
- Stitch fit: will it pair cleanly with a Hook/UGC clip or product demo?
How to use the notes
Start with clips marked Worth using or Good with a trim. If a clip says Needs a quick fix, open the details and fix the simplest issue first, like trimming a pause or picking a clearer start.
Skip for now does not mean the clip is useless. It means the clip probably needs more work than you want to give it today.