Day 1 · Message clarity
Lock the message
Write the audience, problem moment, and believable payoff on one page. Your audit focus: Write one audience, one painful moment, and one believable payoff in plain language.
Free app marketing library
Content audit
Personalized Short-Form Content Audit
Score your current short-form system across clarity, assets, repeatability, testing, and learning, then get a 14-day priority plan.
Ten visible questions
Score the system you have today
Each answer is worth 0, 5, or 10 points. Two questions make each 20-point dimension.
Your self-audit
50/100 · Working pieces without a dependable system yet
The score changes only when an answer changes. No hidden benchmark, account data, or performance model is involved.
Message clarity
10/20
10 points still available
Asset readiness
10/20
10 points still available
Repeatable production
10/20
10 points still available
Testing discipline
10/20
10 points still available
Learning loop
10/20
10 points still available
Lost-point priorities
1. Message clarity · 10 points
Write one audience, one painful moment, and one believable payoff in plain language.
2. Asset readiness · 10 points
Capture at least three reusable opening takes with clean handles.
3. Repeatable production · 10 points
Document the minimum path from idea to capture, review, and final delivery.
4. Testing discipline · 10 points
Choose a control and change only one major creative variable in the next challenger.
5. Learning loop · 10 points
Add a short weekly review that records observations separately from guesses.
Asset gaps
- Reusable UGC hooks or opening takes
- Readable product-demo and proof footage
Your dependency-ordered 14-day plan
The plan settles message and asset dependencies before production, testing, and learning work.
Day 2 · Message clarity
Set the promise boundaries
Choose one primary call to action and three claims you can support. Your audit focus: Write one audience, one painful moment, and one believable payoff in plain language.
Day 3 · Asset readiness
Inventory what is ready
Count ready openings, demos, proof, and calls to action before planning new shoots. Your audit focus: Capture at least three reusable opening takes with clean handles.
Day 4 · Asset readiness
Plan the missing captures
Write a short capture list for the most important missing source material. Your audit focus: Capture at least three reusable opening takes with clean handles.
Day 5 · Asset readiness
Close the first asset gap
Capture or request the first missing source set with clean reusable handles. Your audit focus: Capture at least three reusable opening takes with clean handles.
Day 6 · Repeatable production
Map the workflow
Map your actual path from concept to capture, review, and delivery. Your audit focus: Document the minimum path from idea to capture, review, and final delivery.
Day 7 · Repeatable production
Make assets findable
Choose one filename pattern for concept, source role, and version. Your audit focus: Document the minimum path from idea to capture, review, and final delivery.
Day 8 · Repeatable production
Remove handoff ambiguity
Define who owns the next action at every handoff. Your audit focus: Document the minimum path from idea to capture, review, and final delivery.
Day 9 · Testing discipline
Choose a controlled test
Name a current control and one major variable worth challenging. Your audit focus: Choose a control and change only one major creative variable in the next challenger.
Day 10 · Testing discipline
Pre-commit the decision
Write the evidence floor and decision rule before the test starts. Your audit focus: Choose a control and change only one major creative variable in the next challenger.
Day 11 · Testing discipline
Prepare the test queue
Build a small test queue that changes one major variable per challenger. Your audit focus: Choose a control and change only one major creative variable in the next challenger.
Day 12 · Learning loop
Create the review habit
Schedule a short review and separate observations from interpretations. Your audit focus: Add a short weekly review that records observations separately from guesses.
Day 13 · Learning loop
Turn evidence into a decision
Record what to keep, stop, and test next from the latest evidence. Your audit focus: Add a short weekly review that records observations separately from guesses.
Day 14 · Learning loop
Start the next learning loop
Write one follow-up hypothesis and carry reusable assets into the next cycle. Your audit focus: Add a short weekly review that records observations separately from guesses.
This is a self-audit based only on your answers. It does not inspect accounts or media, verify assets, store files, create ads, or predict performance.
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How to use it
Use the score to find the dependency, not to judge the team.
The five dimensions make different bottlenecks visible. Weak testing may be the loudest problem, but missing source assets or an unclear payoff can still be the dependency that should be fixed first.
The fourteen days follow that dependency order. Download the result, change any answer that was too generous, and use the plan as a short working sequence rather than a performance promise.
Questions
What to know before you use it.
Where do the 100 points come from?
There are ten visible questions worth ten points each. Two questions roll into each of five dimensions, so every dimension is scored out of twenty.
Does this inspect my social accounts or videos?
No. The result uses only the answers you select in this browser. It does not connect to an account, upload media, or predict performance.
Why is the plan ordered this way?
It starts with message clarity, then assets and production, then testing and learning. That keeps later testing work from depending on decisions or source material that do not exist yet.
Ready to make the ads?
Keep planning free. Use ClipStitchr when it is time to produce.
ClipStitchr is paid software for organizing reusable footage and turning it into finished short-form ads.